Trump’s own words and actions have made him the most unpopular illegitimate president in history. His lack of morals, mental incompetence, and lack of concern for America’s future have alienated him from real Americans. But he has harmed himself equally.

Before Trump made the mistake of declaring his candidacy, the “Trump brand” was profitable. Today it is in decline.

While it’s true that Trump is making millions from foreign leaders who are staying at his properties for the sole purpose of obtaining access to the orange man, and although he has embezzled millions from his inaugural fund, the Trump Organization is losing money.

“He can be very polarizing. … The brand has been diminished,” says Jeff Lotman, CEO of licensing firm Global Icons. New York brand consultant Robert Passikoff puts it more bluntly: “The Trump brand has lost its mojo.”

While Manhattan condo prices have risen by 29 percent since Trump’s illegitimate election, Trump properties have declined by nine percent.

The overseas picture is not great either, with resorts in Scotland and Ireland continuing to hemorrhage money. And while Trump’s Bedminster, New Jersey, golf club is among those being propped up by political spending, ”Revenue from his Doral golf resort in Miami, which generates the bulk of Trump’s golf revenue, is estimated by Forbes magazine to have plunged 26 percent last year.”

In earlier days, when his business empire was facing collapse, Trump was bailed out by the Saudi Royal Family in 1995, and Vladimir Putin and his oligarchs in 2005; who will rescue him this time?

The Truth Lives Here

Op-ed by this “Wise Old Fart,” James Turnage

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Image courtesy of DonkeyHotey

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